Year
/
2025
INSIGHT
This year’s biggest cultural event is the FIFA World Cup, a game packed with excitement and watched by billions. Every yellow card sparks instant reactions from football fans. And Best Buy’s iconic yellow tag happens to look exactly like the yellow card used in games. What if we could use that to make Best Buy part of culture again?
IDEA
During the 2026 FIFA World Cup, Best Buy will hijack every yellow card on the field. Each yellow card triggers a 24-hour flash coupon on our social Stories, rewarding fans who are watching the game live and making Best Buy a part of culture. Each coupon highlights a product that brings fans closer to the game, reminding them what Best Buy has to offer.
To launch the campaign, we’ll tease it with OOH near arenas, activate in sports bars with Yellow Tag beer coasters prompting fans to watch for the next yellow card, and join game conversations on social with new deals.
Best Buy turns every World Cup yellow card into a real-time coupon.
